Website design that makes the next step obvious
FlowConverts designs and builds websites for UK service businesses. We review what you have, agree the page structure and scope in writing, then design and build a clear, credible site where every page has a job. Structure first, styling second, and senior people doing the work throughout.
- Current-site review and page plan
- Content and proof support
- Wireframes, visual design and components
- Responsive, accessible build
- Search, analytics and launch checks
(The problem)
Your site doesn't need a new coat of paint. It needs to explain.
Most service businesses are better than their websites suggest. The expertise is real and the referrals keep coming.
Then a prospect checks the site before calling. Vague headline. A services page written for insiders. A contact form buried at the bottom. They quietly move on.
A redesign that only swaps fonts and photos leaves that problem exactly where it was.
(What you get)
What good design changes
(01)
A recognisable offer
The right visitor gets who it's for, what problem it solves and why it matters to them, fast.
(02)
Proof that does its job
Testimonials, case studies and credentials sit where people judge the offer. Gaps get flagged, not papered over.
(03)
Clear journeys
Services, content and calls to action are organised around real visitor questions, not your internal departments.
(04)
A confident experience
Responsive layouts, keyboard access and readable content are part of the system from day one, not bolted on at the end.
(Is it for you?)
Is a redesign the right fix?
(A good fit)
- You're an established business and the site no longer reflects the quality of your work.
- Your offer is hard to understand, even for people who already know you.
- Proof exists but is hard to find or poorly presented.
- The site has grown page by page with no clear structure.
- You want design, content and build in one team, not three contracts.
(Probably not)
- You have one campaign that needs a focused page. A landing page is quicker and cheaper.
- The site is clear but invisible in search. That's SEO first.
- Traffic is healthy but one form or journey leaks. A conversion review targets that.
- You want a new look but can't yet say who the site is for.
(How it works)
Decisions in stages, not one big reveal
- (01)
Diagnose
Review the current site, audience, analytics, content and technical constraints. A CRISP audit is often the starting point.
- (02)
Agree
Confirm the page list, journeys, content owners, integrations, review rounds and exclusions. In writing.
- (03)
Design and build
Structure, then visual system, then responsive build. You review at the stage where feedback is cheapest to act on.
- (04)
Check and launch
Accessibility, search, analytics and content checks, then launch and handover.
(Cost)
What website design costs
There's no package price. Two sites with the same page count can need very different work.
What shapes the quote: the number of unique pages, content and proof preparation, forms and integrations, and migration and redirect risk.
One-off projects typically take 2 to 8 weeks and are priced per scope. If you'd rather work in rolling requests, our 3-month partnership is £4,500 a month for senior design and development, one request at a time, weekly progress, pause anytime.
(FAQ)
Good to know
How much does website design cost?
There's no package price, because two websites with the same number of pages can need very different work. Cost depends on the unique pages, the content and proof to prepare, forms, integrations and any migration. Your proposal sets out the scope, the exclusions and the price before you commit, so you know exactly what you're paying for upfront.
How long does a website redesign take?
One-off projects typically take 2 to 8 weeks. Where yours lands depends on the page list, how ready your content is, the integrations involved and how quickly decisions get made on your side. The proposal shows the stages and review points, so you can see what drives the schedule and what would slow it down before anything starts.
We've been burnt by an agency before. What's different here?
Bad projects tend to go wrong in the same places: vague scope, surprise extras, a big reveal nobody asked for and nobody senior doing the work. We agree scope and exclusions in writing, show structure before styling so you can object early, and the people you talk to are the people doing the work. Out-of-scope requests get flagged first.
Will you guarantee more enquiries or better rankings?
No. Enquiries depend on your offer, pricing, traffic, competition and how quickly you follow up. Rankings depend on things nobody controls. Anyone who guarantees either is guessing. What we can do is remove the friction we find, set up the search foundations in scope and agree how the new site will be measured, so you can judge it yourself.
Who owns the website when it's finished?
Ownership of the design, code, content and accounts is written into the proposal before you commit. As a rule, your domain, hosting and analytics should sit in your name, not ours. If they currently sit with a previous supplier, we'll flag it during the project so you're not locked in later. You should always be free to walk away.
Will a redesign hurt our SEO?
It can, if redirects and metadata are an afterthought. We plan them into the scope: old URLs mapped to new ones, titles and descriptions carried over or improved, structured data and sitemaps updated, and checks run after launch. That way the new site keeps what already ranks instead of quietly throwing it away on launch day.
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