Insights

(30)

Straight answers on what websites cost, why they stop working and how to fix them. No fluff, no jargon.

Illustration of coins balanced against a website with a price tag, showing small business website cost in the UK

22 October 2026 · Costs

Small business website cost UK: what you should expect to pay in 2026.

A hand fine-tuning a dial on a vintage amplifier, a metaphor for conversion rate optimisation

10 August 2026 · Conversion

What is conversion rate optimisation?

A jeweller inspecting a crystal under a loupe, showing the detail a CRISP website audit checks

10 August 2026 · CRISP method

What a CRISP Website Audit Actually Checks

A terraced house under renovation with paint swatches, representing the website redesign cost and process in the UK

10 August 2026 · Redesign

Website redesign UK: what it costs and how the process works.

An organised toolkit laid out on a canvas roll, representing small business SEO services explained

10 August 2026 · SEO

Small business SEO services: what's actually included.

A lighthouse beam finding a small boat at night, a metaphor for being visible to AI search

6 August 2026 · AI search

Is Your Website Visible to ChatGPT and Google AI Overviews?

Two identical mugs, one chipped and one well presented, comparing a cheap website with a cheap-looking website

2 July 2026 · Costs

Cheap website vs cheap-looking website: only one costs you enquiries.

Three chairs from flat-pack to handmade, comparing Wix, Squarespace and a custom website

1 July 2026 · Costs · Platforms

Wix vs Squarespace vs custom website: which route actually fits?

Aerial photo of traffic diverting onto a new flyover and leaving an old exit road empty, showing how AI Overviews cause a traffic drop

29 June 2026 · AI search

AI Overviews traffic drop: why clicks fell while your rankings held.

An open reference book with one highlighted passage and a blue bookmark, showing how to get cited by ChatGPT and Perplexity

26 June 2026 · AI search

How to get cited by ChatGPT and Perplexity.

A robot hand reading a sheet of paper through a magnifying glass, illustrating what llms.txt is for AI crawlers

25 June 2026 · AI search

What is llms.txt, and do you actually need one?

Aerial view of a British high street at dusk with one shop awning lit blue, showing local SEO for near me searches

24 June 2026 · SEO · LOCAL

Local SEO: how to show up in near me searches.

Rows of seedlings growing taller over time in a garden bed, showing how a blog builds SEO value slowly

23 June 2026 · SEO

Do I need a blog for SEO?

A young oak sapling next to a mature oak, a metaphor for how long SEO takes to grow

22 June 2026 · SEO

How long does SEO take to work?

A shop hidden down a quiet alley off a busy street, a metaphor for a website not showing up on Google

18 June 2026 · SEO

Website not showing up on Google? Eight causes, eight fixes.

Three analogue dashboard gauges glowing in a dark car, a metaphor for the three Core Web Vitals metrics

15 June 2026 · Speed

Core Web Vitals explained in plain English.

Running spikes on a starting block on an empty track, a metaphor for how page speed affects SEO

12 June 2026 · Speed · SEO

Does page speed affect SEO? Yes, but not the way most people think.

A stopwatch beside a phone showing a loading spinner, illustrating why a website is slow

10 June 2026 · Speed

Why is my website slow? Ten causes, from oversized images to cheap hosting.

Illustration of customers holding speech bubbles with stars, showing how testimonials increase conversions

4 June 2026 · Conversion

Do testimonials increase conversions, or just fill space?

A single blue door among many plain white doors, showing why a page needs one clear call to action

3 June 2026 · Conversion

How many CTAs should a page have, really?

A station concourse beside a single platform gate, comparing a homepage with a focused landing page for ads

2 June 2026 · Landing Pages

Landing page vs homepage: where should your ads go?

An empty cafe with half-finished cups, a metaphor for why visitors leave a website

1 June 2026 · Conversion

Why do people leave my website so fast?

Paper-cut funnel with many visitors entering and a few converting at the bottom, illustrating a good website conversion rate

29 May 2026 · Conversion

What is a good website conversion rate, honestly?

Footprints turning away from a shop door, a metaphor for a website not converting visitors

25 May 2026 · Conversion

Website not converting? Nine reasons visitors leave without enquiring.

Moving boxes and a map with arrows, a metaphor for moving a website without hurting SEO during a redesign

20 May 2026 · Rebuild · SEO

Will a website redesign hurt your SEO?

An architect's desk with blueprints and a calendar, representing the timeline of a website rebuild

19 May 2026 · Rebuild

How long does a website rebuild actually take?

A peeling old shop sign with a paint roller ready, showing signs a website needs a redesign

18 May 2026 · Rebuild

Twelve signs your website needs a redesign, and which ones don't.

A room being repainted beside a wall being rebuilt from the frame, comparing a website redesign with a rebuild

15 May 2026 · Rebuild

Website redesign vs rebuild: which one does your site actually need?

Illustration of a magnifying glass over a website beside coins, representing website audit cost in the UK

12 May 2026 · Audit

Website audit cost in the UK: what you actually pay for.

A clipboard checklist with blue ticks on a desk, representing a website audit checklist

11 May 2026 · Audits

The 12-point website audit checklist.

Rather we just fixed it for you?Let's talk.