What is your website's real conversion rate?
Enter your total visits and how many converted. You'll get your rate straight away, plus how it sits against typical industry reference points. No signup, no email.
(Calculator)
(Closing the gap)
If your rate is behind the reference point
- (01)
Simplify the form
Every extra field is a reason to leave. Ask for what you need to start a conversation, not everything you might want one day.
- (02)
Fix page load
Slow, unstable pages lose visitors before they read the offer. A faster page keeps more of the traffic you already paid or worked for.
- (03)
Clarify the offer
If a first-time visitor can't tell what you do and what to do next within a few seconds, the rest of the page rarely gets read.
(FAQ)
About conversion rate
What is a conversion rate?
The percentage of visitors who complete an action you want, such as an enquiry, booking, quote request or purchase. It's conversions divided by total visits, multiplied by 100.
What counts as a good conversion rate?
It depends heavily on industry, traffic source and what counts as a conversion. The figures here are general reference points, not a target every site should hit. Cold, broad traffic converts lower than a specific, high-intent search.
Why is my conversion rate lower than the benchmark?
Usually one of three things. The traffic isn't the right audience. The offer and next step aren't clear quickly enough. Or there's needless friction between arriving and completing the action.
How is this different from a website audit?
This calculator only works out a rate from numbers you already have. A FlowConverts website audit is a human review of your real site that finds which pages and journeys are likely holding that rate down, and ranks the fixes.
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