Websites for accountants.
Website design for accountants comes down to one question. When a referred client or a local searcher lands on your site, can they tell within seconds that you handle their situation, who they'd deal with and how to start? FlowConverts checks that journey with CRISP, then designs and builds the fixes.
(Problem)
Your referrals check your website before they call.
Most firms win work through introductions. The introduction gets your name in front of someone. Then they look you up, and for a few minutes your website is the whole firm. If it reads like every other practice, a warm lead goes quietly cold.
- They search your firm name straight after the introduction.
- They look for their own situation, not a list of everything you do.
- They check who they'd actually deal with.
- They look for an easy, low-pressure way to start.
(Buyers)
What clients look for.
Owners expect to stay with an accountant for years, so they look for signs that switching is worth the hassle.
(01)
Their situation, named
An owner-managed company, a landlord, a contractor. Not 'we help businesses of all sizes'.
(02)
Services with a clear scope
What does 'business advisory' actually include? Say what the work covers and who it suits.
(03)
Real people and credentials
Partners and managers with names, photos, qualifications and what they focus on. Memberships stated accurately, not a strip of mystery logos.
(04)
How fees and switching work
You don't have to publish prices. Explaining how fees are set and what switching involves removes a big reason to delay.
(05)
How you work day to day
Cloud software, response times, a named contact. These often decide between two equally good firms.
(06)
A first step that fits
A short consultation or a simple form, with a line on what happens next.
(Failures)
Where accountancy sites fall short.
The patterns we check for across the five CRISP dimensions. Not every firm has all of them.
- Contextual: a handshake photo and 'trusted advisers for your business' that could belong to any firm in the country.
- Responsive: heavy sliders, tiny menus and forms that are painful on a phone, which is where many referrals look you up.
- Intelligent: audit, tax, payroll, bookkeeping and advisory in one flat menu. A landlord and a company director get the same vague page.
- Seamless: one form for every enquiry, no word on what happens next, and a phone number hiding in the footer.
- Powerful: team pages without photos, testimonials without names, and a news page last updated years ago.
(Regulation)
Regulated wording, handled with care.
Accountancy firms have to describe regulated services and memberships accurately, and your professional body's guidance applies to your website too. We write clear copy, then you confirm anything that touches regulated activity before it goes live. We don't give compliance advice.
(Fit)
A good fit when...
- You're an established UK accountancy, tax, bookkeeping or advisory firm with a team behind you.
- Your reputation is stronger than your website suggests.
- Referrals, directories or search already send people to the site.
- You've added a service line, office or partner and the site no longer describes the firm.
- A partner or practice manager can make decisions without a long procurement process.
(Not a fit)
Not the right fit when...
- You want the cheapest template and no changes to content.
- You need a guarantee of a set number of new clients.
- Nobody has time to review copy or confirm service descriptions.
- You mainly need practice software, not a website. (Though a client portal is something we can build.)
(Services)
What we do for accountancy firms.
Each piece stands alone. Your proposal names the work, review points and exclusions, so you only pay for what the site needs.
(01)
Website audit
A proper look at your services, proof, enquiry path and analytics where available, with priorities you can act on yourself or hand to your current supplier.
(02)
Redesign or rebuild
Structure by client type and service, rewritten service pages, team and credential pages, a clearer enquiry path, responsive build and launch checks.
(03)
Service landing pages
Focused pages for one service and one audience, such as tax planning for company directors or outsourced finance for growing businesses.
(04)
SEO for local and service searches
Technical foundations, service and location relevance, internal linking and structured data, so you're easier to find for 'accountant near me' and service searches.
(Process)
Small decisions, in order, around client work.
We know partners are busy in January and around year ends. Every review is short and specific.
(01)
1. Diagnose
We review your current site through CRISP, then look at your services, client types, proof, enquiry path, analytics where available and technical constraints. Output: evidence, risks and priorities.
(02)
2. Agree
We confirm the page list, who signs off regulated wording, integrations like booking or portal links, review rounds and exclusions. Output: written scope and plan.
(03)
3. Design and build
Structure first, then visual design, then the responsive build. You approve each stage before the next one starts. Output: approved pages and a working site.
(04)
4. Check and launch
We test forms, redirects, analytics, accessibility, metadata and mobile layouts, then hand over with a note of what we checked. Output: a checked launch.
(Compare)
Three ways to get a new accountancy website.
The real difference is how much diagnosis happens before anything gets designed. A general comparison, not a claim about any named agency.
| What matters | FlowConverts | Typical agency | DIY template |
|---|---|---|---|
| Starting point | A CRISP review of your current site | Brief and mood board | A theme you pick |
| Service pages | Written around client types and situations | Often your old copy restyled | You write them |
| Regulated wording | Drafted clearly, confirmed by you | Varies | Your problem |
| Proof and people | Placed where visitors decide | Usually an about page | Depends on the template |
| Scope and price | Agreed in writing first | Package or estimate | Subscription plus your time |
| Guarantees | None on results, a measurement plan instead | Sometimes promised | None |
(Questions)
Questions accountancy firms ask.
How much does website design for accountants cost?
One-off projects start at £10,000, and ongoing partnerships start at £3,500 a month. A two-partner practice with four services needs a different scope from a multi-office firm with sector pages, a portal link and a content migration. Cost follows the pages, content, proof, integrations and migration involved, and the proposal states scope, exclusions and price before you commit.
How long does an accountancy website project take?
A marketing website usually takes 2 to 4 weeks once content is ready. The slow part is rarely the build. It's gathering team bios, signing off service descriptions and approving regulated wording while partners are busy with clients. We set out the stages, review points and assumptions in the proposal, and plan around year ends rather than pretending they don't exist.
Most of our work comes from referrals. Does the website matter?
Usually more than it seems. A referral gives someone your name, and most will look you up before they call. At that point the website is checking whether you handle their situation, who they'd deal with and how to start. A site that answers those questions backs up the referral. A vague one gives a warm introduction a reason to stall.
Do we need an audit first?
No, but it helps if you're not sure what's wrong. The free CRISP self-check gives you a rough read in five questions. A paid website audit goes through your actual site properly and ranks the fixes, which helps you decide between a rebuild, a landing page or search work. If you already have a brief, just get in touch and we'll talk it through.
Will you guarantee more enquiries?
No. Nobody can honestly guarantee enquiries or rankings, and you should be wary of anyone who does. What we can do is show you the specific friction we found, explain why it might put a potential client off and agree how the change will be measured. You get evidence and a measurement plan, not a promise dressed up as a forecast.
We got burnt by our last web agency. Who owns the website?
You do. It's a common story, so we put the answers in writing before work starts: what's included and excluded, who reviews what, and the ownership, access and hosting arrangements at handover. You own everything we build, including the code and the accounts. If your current supplier is doing good work on part of the site, we'll say so and scope around it.
See where your site stands.
Take the free five-question CRISP self-check, or get in touch and we'll look at your site with you.