Case studies
Work that earns its keep
Websites, platforms and AI products we have designed and built, with the decisions behind them and the numbers after launch.
Legal services · 2024
Iridium Law
A WordPress-to-Webflow migration and redesign for a London law firm, delivering 23.5% more leads site-wide.
Iridium Law is a boutique London firm covering corporate law, commercial disputes, consumer claims and debt recovery, with over 30 years of combined legal experience. Their WordPress site was slow, dated and hard to maintain - a liability in a sector where credibility is everything. We migrated the firm to Webflow, redesigned every page and rebuilt the site around the enquiries it needed to win.
- Webflow migration
- Website redesign
- UX and navigation
- On-page SEO
- Landing pages
- Performance
+23.5%
new leads site-wide
40%
faster page loads
Read the case study+30%
user engagement
Designed and built by FlowConverts, from product strategy through production launch.
~12 wks
from first commit to full platform
255k+
SESAC writers indexed for instant lookup
600+
automated tests passing at handover
Music technology · 2026
VERA · veramusic.ai
A full music rights operating system for Code Group Music - catalogue intelligence, AI enrichment and industry-standard exports, built end to end.
VERA is the music rights operating system we designed and built for Code Group Music: it ingests a music catalogue, enriches it against sources like MusicBrainz, Spotify and ASCAP, scores every track for rights-data completeness, puts a pound value on what broken metadata is costing, and generates the CWR 2.2 and DDEX ERN 4.0 files needed to register works and deliver to streaming platforms.
- Product design
- Full-stack development
- AI integration
- Design system
- Security architecture
- Client portal
~12 wks
from first commit to full platform
255k+
SESAC writers indexed for instant lookup
Read the case study600+
automated tests passing at handover
Designed and built by FlowConverts, from product strategy through production launch.
196
pages in the sitemap at launch
7
free tools, each a working product
163
articles published on the content engine
Music industry services · 2026
Code Group Music
A 196-page Next.js platform with seven free tools and a live MCP server, built for the era where AI assistants recommend suppliers.
Code Group Music is a Mayfair-based music label services company: metadata administration, digital distribution across 150+ platforms, and publishing administration through a SESAC partnership. We built them a website designed for two audiences at once - the humans researching their catalogue problems, and the AI assistants those humans increasingly ask for recommendations.
- Web design and build
- Content platform
- SEO and AEO
- Free tool development
- MCP server
- Analytics and CRO
196
pages in the sitemap at launch
7
free tools, each a working product
Read the case study163
articles published on the content engine
New projects · Autumn 2026
Let’s build something that converts
Tell us what you want to build. We will reply within two working days with an honest read on approach, budget and timeline.