About Iridium Law

Iridium Law is a boutique law firm specialising in commercial law, consumer claims, and debt recovery services. With over 30 years of combined legal experience, the firm is dedicated to delivering personalised legal solutions that cater to the unique needs of both multinational corporations and individual clients. Iridium Law's focus on technology, efficiency, and client care positions them as a forward-thinking firm in a traditional industry.

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Project Goals

The objective of this project was to:

- Migrate the existing WordPress site to Webflow for a more modern, responsive, and user-friendly platform.

- Create a sleek and professional design that reflects Iridium Law’s boutique status and strong reputation in the legal sector.

- Enhance website speed and performance, improving page load times and overall user experience.

- Implement SEO best practices to ensure better visibility in search engine rankings.

- Optimise the mobile user experience, catering to an increasing number of mobile visitors.

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What We Did

1. WordPress to Webflow Migration:  

   We successfully migrated the existing WordPress site to Webflow, ensuring all content, media, and structure were retained while vastly improving the site's performance and usability.

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2. Complete Website Redesign:  

   We gave the website a modern, clean, and intuitive design, tailored to a professional law firm’s image. This included the redesign of critical pages like Commercial Property Services, Debt Recovery, and Motor Finance Claims to better reflect Iridium Law’s expertise and client focus.

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3. Enhanced User Experience (UX):  

   With a focus on ease of navigation, we optimised the user journey by organising the practice areas and services in a more accessible format. The redesigned site ensured that potential clients could quickly find the information they needed and reach out for a free consultation.

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4. SEO Optimisation:  

   We implemented on-page SEO strategies, optimising metadata, content structure, and mobile responsiveness to improve search engine rankings. This helped Iridium Law attract more organic traffic and improve visibility for services such as Commercial Dispute Resolution and Plevin PPI Claims.

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5. Mobile Optimisation:  

   With a growing percentage of mobile users, we ensured that the website was fully responsive, offering an excellent browsing experience across all devices.

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6. Performance Optimisation:  

   The migration to Webflow resulted in 40% faster page load times, creating a seamless experience for users and improving overall site performance.

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Project Outcomes

- Improved Site Performance:  

The new site is 40% faster, reducing bounce rates and ensuring a smoother user experience.

12.5% increase in leads from new landing pages created and an overall 23.5% increase in leads on the site.

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- Enhanced User Engagement:  

With improved navigation and a clean layout, the site saw a 30% increase in user engagement, with more visitors interacting with key practice areas and contacting the firm for consultations.

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- SEO Benefits:  

Thanks to on-page SEO optimisation, the firm experienced a notable boost in organic traffic for services such as Debt Recovery and Banking Fraud Claims.

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Technical Specifications

- Platform: Webflow

- Migration: WordPress to Webflow

- Languages: English

- SEO: Comprehensive on-page SEO integration

- Performance: Increased site speed and improved mobile responsiveness

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Client Testimonial

_"We were thoroughly impressed with the migration and redesign of our website. The new Webflow site is not only faster but has improved the way we connect with clients. The team at FlowConverts made the entire process seamless."_  

— Sarah, Legal Director, Iridium Law

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Explore the Site

Website: www.iridiumlaw.com

Launch Date: February 2024  

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